Jul 05, 2018
Why Did My Organic Traffic Drop?
If you are using a reputable SEO tracking tool and you have seen a significant drop in SEO traffic to your website then read below:
Why did my SEO Traffic Drop?
As the saying goes... "if it's not broken, don't fix it". A lot of times we are busy at work and we hand off SEO tasks to inexperienced team members. This can be expensive in the long run due to the inexperience of the employee and the time it takes to fix SEO erros.
Image of what could happen if SEO is not monitored and done properly every time:
Here are a few things that you should check for if you suddenly see a drop in traffic:
1. No Index / No Follow
Sometimes a developer will accidentally forget a no-index no-follow tag in the HTML of a site. These are simple 1 line HTML instructions that tell Google crawlers what to do when they land on your page. For the most part, a developer will toggle it either on or off. Sometimes when they accidentally or when they forget to turn off the setting Google will start to de-index all your pages of the website. The good news is that since your website had already ranked for the keywords that it was de-indexed it will be much easier to move your page back up the search engines after the no-index HTML tag is spotted and removed.
2. Increased Amount of Internal Broken Links
Let's say you are the owner of an eCommerce website with hundreds of products and decide to migrate your eCommerce platform. A huge overlooked step in the migration is SEO. Website owners focus on the look and feel of the redesign however an experienced developer will first establish a safe way to migrate the products and implement 301 redirects.
A 301 redirect is simply a way of redirecting traffic to a new page. If your page URL was changed which in most platform migration the URL will change, then you should instruct the Google Bots to crawl the new page instead of checking the page as deleted and de-indexing it from their search engines.
3. Duplicate Content
Let's say you want to hire a writer or freelancer to write consistent content on your website's blog. You may have found a cheap freelancer on Fiverr or a freelancing website online and congratulated yourself for finding such a great deal. Remember "nothing cheap is really cheap". Most freelancers that charge low fees for their writing work will copy content from other websites and re-publish a lot of it on your page. Since Google keeps an algorithm of public content on their databases, their search bots will immediately flag your content as duplicate and begin de-indexing your pages. This is one of the worse ways of getting de-indexed since Google will most likely flag your entire website including the original page content that was previously ranking.
It's good to pay attention and double check everything. Take notes of these 3 tips as they are the top 3 reasons for websites to be de-indexed from Google Search.
- No-Index/No-Follow HTML Tags
- Spike in Internal Broken Links
- Duplicate/Copied Content
As always feel free to email us if you have any questions at firstname.lastname@example.org