What is Blogger Outreach & Why is it so Good For SEO
Published on May 12, 2018
by Samer Awada
You may have heard that blogger outreach is one of the best if not the best link building strategy there is. But why is this so effective?
First, let's define what blogger outreach really is. Simply put when a company offers SEO blogger outreach service, they are simply reaching out to established bloggers and websites and asking to publish an article that talks about their product or service with a few relevant keywords linking back to their website.
Since this is the most natural way of building links for a site it is often the most expensive. Website/blog owners know their value. Imagine getting Entreprenour.com to talk about your brand new company and reference your website within an article. This is huge for SEO. Not only will you immediately drive traffic to your site due to the caliber of a blog like that but you will also gain a lot of SEO juice. Google will immediately crawl your page and as long as you are up to date with your on-site SEO you should have no problem ranking for your target keyword.
How Can I Get Started With Blogger Outreach?
If you are like most entrepreneurs, you will most likely not have the time or the patience to diligently reach out to blogs in your industry niche. Aside from having to pay a high price for them to publish your article, you will pay an even higher price when you consider how valuable your time is.
Reaching out and establishing a relationship with these bloggers is no easy task. Most of them only communicate via email and are very strict in the type of content they publish in order to maintain their reputation online.
The best way to go about this is simply hiring a company that bases their entire business model in facilitating this type of service. One of the reasons we are so successful at this is because a lot of time has been spent building relationships in more than a handful of niches like:
- Weight Loss
- Dating & Relationships
- Online Marketing
- Self Improvement
- Beauty Treatments
We can quickly reach out to a handful of sites in each category and get them to write an article with your links embedded in the content naturally.
Are There Other Options To Build Links?
Absolutely! We actually encourage our clients to constantly be building links from lower-tier sites. There is nothing wrong with this. It works so well when you combine one high quality & authoritative backlink with a consistent link building campaign from less authoritative sites. You can check out our link building packages here.
Unless you have the budget of an enterprise company it will be very expensive for anyone to only build links using blogger outreach.
As always if you have any questions regarding blogger outreach email(firstname.lastname@example.org) our staff, use our contact form or live chat at the bottom of this page.