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What Are the Top White Hat SEO Best Practices & Techniques?

Published on July 02, 2019
by Samer Awada

The line between white hat SEO and black hat SEO is quite well defined. Black hat targets search engines while white hat targets human beings. It looks to optimize with human behavior as the baseline. There are also clear rules and regulations followed in white hat as opposed to black hat. For that reason, it is best to stick to the ethical SEO for long-term results. Despite black hat SEO being the least favorable choice, there is quite a bit to learn from the practices.


A Mathew Barby study revealed that the most successful and effective white hat SEO techniques focus on links. Link building is an important technique to possess. Black hat strategists do not work between the ethical boundaries to achieve backlinks. A great way to get this going under white hat is to first scour the top results for the same subject. Find a common denominator then develop something based on that. Only make sure that your article piece is way better than the ones it is based on. White hat strategists also gain a lot of backlinks from useful online partnerships and guest posting.

If done properly, link building can elevate the site’s rankings and keep it up there.


This is the second beacon according to the study. It is actually quite wide. There are a few things to keep in mind while developing SEO content. It should definitely be detailed. Do not stick to the usual run of the mill stuff that is common with similar pieces. Step out of the box and provide something informative and relevant. The first part of the pieces should be captive and straight to the point. It should stimulate the reader to act and motivate them to read further. This should go without saying but just to reiterate, information on the site should be reliable.

White hat SEO is aimed towards the human audience. So step into the shoes of the potential user. Information that satisfies the need of the reader. You need to try and use short sentences. This way it is easier to follow on a smaller device. Make the content palatable to all users regardless of their choice of device. Last but not least, ensure consistent posting of content.

Still, on the issue of content, keywords are an integral part. A free and simple tool is google suggest. You know, when you type a word into the search engine and a few extensions of the same appear below? that is called a long tail keyword. Make use of that. It shows what people search most. It also gives one choice of keyword alternatives to use.

You could also go on social media and online forums of your niche. Pay attention to how people phrase their questions on the subject. There are resources to make this easier. Do not practice keyword stuff your articles. Rather, use them your keyword research to intelligently create an informative and helpful article piece.

Technical Practices

This pertains to structure and loading speeds of your websites. At this point, it kind of sounds like you have to be some tech wizard. Really though, all you need to do is the following:

  • Easy to use website navigation structure
    • An organized menu at the top of your website
  • Link to secondary pages in your footer
    • Not so important pages but still good to reference across your site, this could be download links, tutorials, category specific pages for the content or online products & contact information.
  • Website speed
  • Mobile friendly
    • Your website also needs to pass Google's mobile-friendly test. Score 80 or above, this will help you index better on mobile devices and tablets.

Site structure requires that there be a few clicks from one page to the next as possible. Make the site simple and easy to navigate. Otherwise, the dwell time will be very low. Also, ensure to sort out the loading speed so that it is as quick as possible. If there is a problematic code or massive pictures on the landing page then it will take forever to load. Thereby, discouraging a user.

Test your website using the tools mentioned above to easily find out everything that your website can improve on. Google will list all the things that you should be doing in priority order.

Small SEO Related Bits That Matter

This will also play hand-in-hand in ensuring your SEO ranking success. The URL for example. It should be keyword rich, to begin with. The study revealed that the top URLs had less than 60 characters. There should also be a clue for the content in the URL. It should also be as short as possible. A long URL might have too many numbers and not enough space for the description. It would also look suspicious to the Google crawlers.

  • Meta title tags
  • Description meta tag
  • One H1 header
  • Multiple H2 & H3 headers when appropriate 
  • At least 1 image with an ALT meta tag assigned
  • Internal linking from your content to another part of your sites when it makes sense to do so.
  • Video content on-site and on Youtube 
  • Social media signals. 
  • Press releases


Hopefully, this gave you a small overview of SEO and it's best practices used nowadays. If you have any questions or would like our team to review your website for free... please reach out to us here: info@oneseo.io

Category: SEO

Samer Awada

Samer Awada

Software developer & digital marketer living in Miami FL.
Follow him on Twitter: @sam_devworld