Top 5 E-Commerce SEO Growth Hacks You Probably Don't Know About
Published on July 02, 2019
by Aljaz Fajmut
Got an online store? Bet you never thought you’d have to think about SEO. The thing is that it’s impossible for your store to drive the traffic it needs in order to thrive if your SEO game is weak. The more optimized for search engines your site is, the higher up the rankings it will climb, and the more visible it will be to people.
SEO sounds complex (and it kind of is). Sure, you’d much rather be focused on sales and growing your store, but because SEO is so important to your success, we’re going to make your life a whole lot easier in this article. Here are the top 5 eCommerce growth hacks you probably don’t know about — and which are easy to implement:
Optimize your images
Nope, SEO isn’t all about optimizing text — it’s also about optimizing your product images, and this is something that so many businesses overlook.
There are lots of things to take into consideration here. Firstly, make sure that you hire a photographer to take photos of your products. Why? Because they’ll take high-quality, well-lit photos that allow your images to stand out in the search results.
Secondly, make sure that your images aren’t too big. Large images are one of the main reasons for a slow loading website. Google takes site speed into consideration when ranking you, so if your site is taking too long to load, your bounce rate will soar and your position in the SERPs will be affected.
Thirdly, use keywords when naming your file. This is a great hack that so many people miss. If you’ve already got loads of images and haven’t renamed the files … well, get to it!
Fourthly, add descriptive captions. This will help Google understand the context of your image better, and thus your ranking could improve.
Implement product reviews
This is something you might not be aware of — Google actually uses reviews as a ranking factor. The more positive reviews you have, the higher you’ll rank.
There are two prime reasons for this:
- Positive reviews give your store more credibility.
- Product reviews are unique content. The more unique content you have, the higher up the rankings you’ll climb.
Naturally, this is easier said than done, and you might find that no one is leaving reviews. So how do you encourage people to leave one?
There are a few options open to you:
1) Send an email out a few days after a customer has made a purchase and ask for feedback. Amazon does exactly this.
2) Make it easy! No one will leave a review if they don’t know how or where. Consider where is the best place to position your product reviews on your page and make the whole process easy.
3) Offer an incentive. Maybe enter everyone who leaves a review into a monthly prize draw.
Implement a content marketing strategy
“Content is King” has never been truer than it is today.
- People love content. Millennials prefer to be immersed in a marketing campaign than be sold to, and good content allows you to build strong relationships with your customers.
- Content is very good for SEO because Google loves fresh content, and it also ranks high-quality, valuable content high up the SERPs. Essentially, you should be looking to pump out regular, shareable content that informs, educates, and engages your customers.
- Content is a great way for you to rank for more keywords.
As an eCommerce store owner, you might be stuck for content ideas. Here are a few:
- How-to content — show people how a product or service of yours works
- Video content — content doesn’t need to be limited to text. An idea could be to produce a video demo
- Industry trends
- Company news
- Educational content about something related to your niche
Make a lot of noise on social media
If you’ve so far neglected social media, it’s time that you started making more noise over there.
Firstly, social media is where all your customers have. Over 2 billion people around the world are now on Facebook and you can bet your bottom dollar that this includes most of your customers. Social media is a great way to reach people, make new fans, engage folk — and sell.
Social media can also help your SEO efforts.
The more your content gets shared, the more Google will see you as an authoritative site. Thus, your position in the SERPs will grow.
Segment your keywords
Keyword segmentation matters because it lets you target your audience much more effectively.
Remember that anyone who visits an eCommerce store will be at a certain different stage in the buying process. They could be browsing, they might be interested, or they might be ready to buy. As such, you need to segment your keywords that you’re targeting each buyer persona.
If, on the other hand, you adopt a “one size fits all” strategy with your keywords, you will miss out on a large chunk of your audience.
Keyword segmentation also gives you a better idea of your website’s search visibility. For example, segmenting your branded and non-branded keywords will help you see what’s performing better. If someone is typing your brand into Google, you can be sure that they’re looking for your brand in particular, and thus might be ready to make a purchase.
These are the top 5 eCommerce SEO growth hacks you probably didn’t know about — but do now. Double down on all 5 for best results, and good luck!