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Top 10 ECommerce SEO Strategies To Rank Fast

Published on July 02, 2019
by Samer Awada

1. Internal Linking And URL Structure

Internal Links:

These are links on your website that go from one page on a domain to a different page on the same domain. A well-structured eCommerce website will showcase these links in their navigation and sidebars. On the footer, an eCommerce site should link to other pages that compliment and help users find important pages like FAQ, About, Contact and latest blog posts.

URL Structure:

Using good URL link structure that matches your page content and title, will help the search engines understand your page better. Here are a few examples of good URL structures to follow:

Home Page

  • www.example.com/

Category Page

  • www.example.com/category/

Product Page

  • www.example.com/category/product-name

Avoid numerical and randomly generated URL structure. Keep the URL organized as if you can tell exactly what the page is about by simply reading out the URL slug.

2. Product Reviews & User Generated Content

Product reviews are essential to any eCommerce store. They give a legitimate reason for users to add fresh content to your website. Since you control each review your team can simply allow positive reviews to be posted and handle negative review via email.

In addition, most review software like Trustpilot and Yotpo will add Google Schema and meta tags for search visibility. This will attract the end-user and will result in more clicks to your site. Here is a good example of a search result showcasing the star reviews:

eCommerce SEO Reviews

3. Website Speed & User Experience

Website Speed has been huge in the SEO world. Some bad performing websites have completely been removed from Google search results. Due to eCommerce websites being content and image heavy, it is always good to stay on top of your website's loading speed. You can use this tool developed by Google to perform a website speed check.

4. Mobile Friendly

It all comes down to the user experience. Google wants users to find the best websites when they are searching on their platform. Content is good but if it's not readable on mobile and tablets then users won't spend much time on your website and most likely exit without finding what they were looking for. Since Google is constantly measuring user behaviors and time spent on your website, then they will most likely not rank your pages if your user experience is not 100%. You can use Google's mobile testing tool to check the user experience on your website.

5. Original Content

Make sure all your product and pages have original content. We can't stress enough how important this is when it comes to ranking well on Google. If you are reselling a product from a vendor then re-write the product description. This is very important if you ever want to outrank your competitors that are potentially selling the same product.

6. Blog Content With Internal and External Links

Content is king, and sometimes websites grow dull. Not pushing fresh new content will signal inactivity. Essentially you want to establish your brand and website as an authority online. Publishing fresh content on a regular basis will keep your site fresh and active. You will also be able to publish your content on social media which will bring free social signal/links to your site on a regular basis. 

7. Press Releases For New Products

Press releases are a great link building opportunity so whenever you get a chance to push one do it! We have seen so much success with press releases that we have developed great relationships with publishers and news outlets for our clients. They are great for link diversity. Getting featured in news outlets like FOX, NBC, ABC and other well established and reputable websites will certainly bring authority to your store and get your website ready to rank a lot faster when you publish future content. 

8. External Links To Your Online Store

Backlinks are the bread and butter to any eCommerce store. If you want to rank simply acquire industry niche links. You can reach out to your favorite websites and nicely ask to feature your products and link back to them from their website. This is the best way to build high-quality links but it can certainly be very time-consuming. If you are like most online store owners, time is your enemy. We have established relationships with hundreds of websites in different niches and do it all for you so you can focus on your business. Check out our link building packages here.

9. Submit To Google Search Console

Google Search Console

Google search console is very powerful and it's often overlooked. This is Google's own free SEO tool that will provide you with feedback, alerts, and warnings for your eCommerce store. You can also ask Google to crawl your website on demand or at least expedite the process. Sometimes Google search bots will take weeks before reaching your site, however, if you submit your new pages to Google's Search Console then your website will be crawled & indexed almost immediately. We have seen pages being indexed in less than 24 hours at times. You can also integrate your Google Search Console with Google Analytics to get more in-depth SEO data.

10. SEO Meta & Title Tags

Make sure all pages and products have their essential meta tags applied.

  • Title Tag
  • Description Tag
  • H1 Tag
  • Image ALT Tag

These are what the top 10 eCommerce SEO strategies to rank fast your online store. We have seen a lot of success by constantly applying this strategy to our clients and we know it will work for you as well. In the end, Google is simply looking for great websites with great information and content that relates to their users. They want to provide the best source of information because that is their business model.



Category: E-Commerce

Samer Awada

Samer Awada

Software developer & digital marketer living in Miami FL.
Follow him on Twitter: @sam_devworld