How to Rank Higher On Google (In 2020)
Published on February 19, 2020
by Samer Awada
Top ranking on search engine result pages (SERPs) is a major aspect of online business success.
If you have an online business, you may have been spending money on marketing without much success. Marketing is not enough if your site still ranks poorly on Google.
The first page on Google, for instance, captures 71% of search traffic clicks. What’s more, 75% of internet users don’t scroll past the first page of SERPs. If your website doesn’t rank highly for your target keywords, you are missing out on incredible opportunities. Ranking high on SERPs means your business enjoys more traffic and better conversion rates.
Leveraging Search Engine Optimization
So how do you improve your ranking on Google in 2020? It all boils down to search engine optimization (SEO). SEO is the process of optimizing your website to get traffic from organic/ unpaid search results on search engines.
It entails making changes to your website design (on-page and off-page SEO) and optimizing your content to make it search engine-friendly. Every effort or tactic you put into making your site rank higher on SERPs forms your SEO strategy.
The idea is to make it easier for search engine crawlers to index your content. At the same time, your website should be user-friendly to guarantee the best ranking on search engine results.
Different Techniques to Improve Ranking on Google
When Google search started, it was easy for businesses to manipulate ranking on search results. All a web administrator had to do was use high ranking keywords to rank higher.
Most SEO techniques fell under the black hat tactics which emphasized ranking more than the user experience. However, Google started streamlining search engine ranking and encouraged white hat SEO techniques. This has seen an avalanche of tactics website owners can use to earn a higher ranking.
Below are some important steps you should take for your website to rank higher on Google.
#1 Understand Google Algorithm
How does Google rank different websites in the same niche or targeting the same keywords? This is the most important question a marketer should answer before starting any SEO campaign.
There are thousands of changes to the Google algorithm and it is hard to learn about all these changes. To understand what Google wants, you should check the latest algorithm updates such as Pigeon, Hummingbird, and Panda.
Some of the notable areas of focus included integrating local search results, mobile-friendly content and web design, penalties for unnatural links, and user-friendly websites. By focusing on these areas, you can easily improve your ranking on Google.
#2 Unique Content
Google loves unique content and you should invest in this for your SEO campaigns. Content creation and curation have emerged as one of the most important marketing tools for websites.
Your content marketing strategy should focus on relevant, fresh and easily sharable content. From videos, infographics, eBooks, blogs to press releases, you should create content for your target audience and not search engines.
When sharing your content on social media or guest platforms, make sure you add links to your site. Google will award you with better ranking for the traffic that comes from such links.
When creating your content, make sure you leverage different tools, including image editors, grammar checkers, and editors, paraphrasing tools to boost its quality.
You should also leverage the expertise of an SEO content writing service to get high quality, fresh content.
#3 Review Your Current Site Ranking
You can only manage what you know and this is a good reason to first assess your current ranking on SERPs. This will give you an idea of where you stand and how much work you need to do to improve your site’s ranking.
There are amazing tools you can use to review your keywords ranking, including your webmaster tools account, Google rank checker tool, Alexa rank checker, among others.
In addition to the keyword search engine rank, you should also check the overall health of your site. The best ranking tools will show any drop in organic traffic after some consistency, blacklisting reports, website penalty indicators, among other things. From these results, you can start creating an SEO strategy to build your ranking on Google.
#4 Prepare Your Site For Voice Search
Voice search is one of the biggest trends in online marketing. Many people already use Apple’s Siri, Amazon’s Echo, and Google’s Assistant among other tools using voice search.
Studies show that 50% of all searches by 2020 will be voice. This is reason enough to optimize your website for voice search.
Some techniques to achieve this include using natural language over keywords, long-tail keywords, avoiding technical language in content writing (conversational tone), getting listed online for local business, reducing page loading time and using more local content.
#5 Mobile-Friendly Web Design/Content
There are 3.5 billion mobile internet subscribers globally and that’s enough to make you build a mobile-friendly website. However, many businesses still don’t do this thus leading to poor ranking on Google. Since 2014, google algorithm updates have promoted mobile-friendly websites.
Google’s focus on mobile-friendly websites has seen investment in Google AMPa website publishing technology that promotes instant site loading on mobiles. Google’s Mobile-First indexing also highlights the dedication the search engine has to responsive and mobile-friendly websites.
If you want to boost your ranking on Google, you have to invest in a mobile-friendly website. Responsive web design is one way to do this. This means your website can load on any screen size without any need for adjustments.
#6 Optimize your Site Speeds
Site loading is an important aspect of your site’s performance. Google places a lot of importance on the userexperience and speed plays a big role in this. You should carry out a page speed audit to discover any hitches using tools such as the Page Speed Test.
The information you get will help you know which areas to tweak to boost your site speeds. Once you discover slow lading speeds, implement different techniques such as minifying CSS, browser cashing, file compression, using a content distribution network (CDN), reducing redirects, and optimizing images among others.
Building a website is easy but using this as a successful business tool is the hard part. Your website must rank high on search engine results for the best results. With these techniques, you can now start implementing your SEO strategy for 2020 to ensure your site rises high on Google rankings.